Utilizing AI in Digital Marketing

Leveraging AI & ChatGPT in Digital Marketing. Led by Dr. Farid Parvini, Ph.D. (USC), this session covers the essentials you need to know: clear definitions of AI, ML, and NLP; an overview of ChatGPT and its evolution; the art of prompt engineering; practical strategies for applying AI to SEO; and real-world applications of AI that go far beyond simple content generation. Whether you're new to AI or ready to take your digital marketing to the next level, this webinar will provide the knowledge and tools to help you stay ahead.

Hosted by the US Black Chambers.