Grow With Google - Part 1: How To Use Analytics To Target Your Customers

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

• In this Grow with Google training, businesses will gain valuable insights
• Learn which search terms and sources drive the most traffic
• See demographic information for your most profitable customers
• Understand what content your audience is most interested in
• Evaluate which channels drive the most conversions

In this interactive and hands-on webinar series, we stay away from boring PowerPoint slides and boilerplate information. We'll explore the digital skills you need to grow your business and answer your most pressing questions, sharing the best tips and secrets.

Hosted by Sterling McKinley, Grow with Google Lead Facilitator

Grow with Google helps ensure that the opportunities created by technology are available to everyone. Through tools and training, we help people get the right skills to find jobs they want, advance their careers and grow their businesses. Since 2017, more than eight million Americans1 have grown their businesses and careers with help from Grow with Google’s trainings and in-person workshops. And through a network of more than 8,000 partner organizations1 - including local libraries, schools, and nonprofits—more people across the country have access to our free online tools and flexible programs.

We believe that technology has the power to unlock new opportunities for growth. When those opportunities are available to everyone, communities across the country can achieve their full potential.

Small Business Owners can build their online presence and find new customers. Register to learn more about how to move your business forward!

Sterling McKinley is a windowpane-suit-wearing, international keynote speaker, and digital marketing and brand strategist. Sterling has provided digital marketing, social media, and branding strategies on projects with the Department of Defense, Bridgestone Golf, and Sprint.

His newest book, Binge Worthy Branding, examines how Amazon, Netflix, and Starbucks are using artificial intelligence to personalize their branding and build brand loyalty. His writing and presentations are the perfect blend of useful, simple, practical, and relatable advice. His goal is to help brands become more human while building stronger connections with their customers.

Come and learn from Sterling about how you can elevate your brand online!